Wed, 30 March 2011
Ford created a social media reality road show extravaganza to create buzz around the 2012 Ford Focus, introduced by this ad during the Super Bowl. It was called Focus Rally America, and I wish I'd known about it while it was under way, because there were lots of entertaining ways to follow along on-line. Six two-person teams competed for a cash prize of $100,000 and a 2012 Focus for each winning team member. The Gray Team finished first, but close behind them were Clayton Early, left in photo, and Adam Lustick, comprising the Blue Team. I spoke with Clay and Adam on Monday, March 28, 2011, by Skype and phone, reaching them in New York City. That's where they are members of a comedy sketch group named Harvard Sailing Team. Click here for their YouTube channel. As befits the general reputation of my alma mater, their comedy is upstanding, PG rated, and very entertaining.
Clay and Adam in our conversation described their impressions of the Focus -- it's like driving a laptop, they said -- and gave a behind-the-wheel look at the making of a big-budget social media reality show.
Darlene's and my 2012 Focus may actually arrive here in Denver by the end of the week, or early next week. So my next Edge of the Road episode may be the one that offically behinds our ride in a gadget on wheels. I hope you'll accompany us!
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